CTI in Plain English - 1 of 5
BRINGING VOICE AND DATA TOGETHER WITH CTI:
Let's dream about how you would prefer your business telephone system to operate. Would you like all your incoming calls to be answered in just four rings? Then perhaps those calls could be routed through to the right person or department without needing an operator? Then each call presented to your staff complete with information about the caller?
Just not possible - we hear you say.
However, this situation can become a reality for you thanks to computer-telephony integration (CTI)- the technology which links your organisation's two key business tools, the telephone system and computer network.
For many people this starts with simple "Screen Popping". This is where the user's computer screen "pops" a customer record. This might be an order processing screen, accounts details, sales prospecting or indeed any other computer based record of your choosing. This comes on screen usually as the phone rings. This means that as the call is answered, the user instantly has all the information needed to deal quickly and efficiently with the caller.